“Magical Lantern Festival”: Explore The Silk Road, until February 26, London
From January 19 until February 26, the gardens will be hosting the Magical Lantern Festival, which celebrate the Chinese New Year. 2017 is the year of the Rooster.
The Magical Lantern Festival London is a spectacular fusion of art, heritage and culture. Illuminating outdoor installations of beautifully sculpted lanterns taking various forms.
The festival has entered its second year in London as the UK prepares to celebrate Chinese New Year of the Rooster 2017 and the cultural significance surrounding this extraordinary event.
The theme for this year’s festival is: ‘Explore The Silk Road’. Visitors will discover magnificent life-sized and oversized lantern scenes, which represent and highlight this significant route of trade and culture from Europe to Ancient China.
The Silk Road Festival journey begins with a 15-metre wide lantern of London’s Houses of Parliament. Visitors continue their tour by exploring lanterns related to the Silk Road representing Europe, Central Asia, Arabia, Egypt, Persia, India and Ancient China.
For the most part, they are fashioned as animals, and include peacocks, tigers, crocodiles and elephants. However, in keeping with this year’s theme – The Silk Road – there will be a full-size replica of the ship that Chinese Admiral Zheng used on his trade explorations.
The entertainment area adds another dimension to the experience with an international range of food and beverage vendors, festival merchandise, a fully equipped synthetic ice-rink, an authentic ice bar, virtual reality gaming experience and a mini funfair and games.
The Magical Lantern Festival and brand was born in October 2015 after three years in planning. The Magical Lantern Festival launched its UK debut at Chiswick House Gardens in January 2016 and achieved an astonishing 110,000 visitors.
This new festival brand has quickly established itself and is now positioned as a respected cultural event brand across the UK.
The festival was reported and photographed by all major media outlets including BBC News; Reuters; AFP; Guardian, Telegraph, Daily Mail, Evening Standard, Metro, BBC Radio and many more.
The heavy weight marketing campaign was creatively executed and seen by over 20-million London wide commuters and UK and foreign tourists.
The Festival has firmly established itself as the alternative and preferred option for Chinese New Year celebrations in London and beyond. The festival is growing year on year and the tour this year has extended to three UK cities and six cities in 2017 followed by expansion into major European cities.
The festival caught the imagination of the public across the UK with visitors travelling from all corners of the country.
Due to the huge popularity of the festival amongst the public, media and event industry professionals, it has led to the Magical Lantern Festival being shortlisted for four top awards by Haymarket Event Awards.
The festival is open Thursday to Sunday 5pm to 10pm, with last entry at 9pm.
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